"Discover The Quickest And
Easiest Way To A
Voluntary Benefits Revenue
Stream:
With Immediate Access To
The Knowledge, Systems &
Relationships You
Need To Be A Worksite Production Leader!" Read on to discover how the Workplace Benefit Association's
Membership DASHBOARD will
take you by the hand and smooth the path to your very own
PROFITABLE and SIGNIFICANT voluntary benefits business practice in the shortest time possible.
Dear Benefits Sales
Professional,
Creating a voluntary benefits revenue stream is a smart move. It takes the
red-hot proven
concept of employee funded payroll deduction
plans and puts the momentum of these types of
plans into an employee benefits business model on steroids.
Why offer only the same services as other
benefits brokers? Instead you can distinguish
yourself with services and skills your competitors
don't offer and be the successful owner
of a thriving benefits agency with a profitable block of
business that is enrolled not just once, but
each and every year.
And that's because
you've cracked the essential code of marketing -
you've separated yourself from the herd with a
unique value proposition. And here's the best
part... your
commissions and renewals are not subject to a broker
of record letter!
And,
once it's up and running, it can be put on
semi-autopilot, yet
capable of providing you with a full time - and largely
predictable - income, hedged from regulation and sheltered
from competition.
And it
is this ability to enjoy a regular, predictable income from
renewals and reenrollments (plus the frequent big pay day from
new accounts) that empowers you to have the income and freedom
to do what you want.
You will
be off the treadmill for good because you will finally
master those three things standing
between you and all your dreams.
Knowledge - Systems - Relationships
Because
this is where your agency transformation begins!
There are people enjoying substantial incomes proving there is
money - BIG money - to be made with voluntary employee
benefit plans... except for those three big
barriers (knowledge - systems - relationships) standing between you and your fortune.
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Not that there isn't any information out there. There's
plenty.
But it ranges from material so off mark to what you really need, or
so incomplete in
perspective, that it isn't much more than a bolt of
lightning; potentially powerful, but almost impossible to
harness.
What you need is
a complete solution; something that will
get you in the worksite marketing game next week, or even tomorrow.
You can be product
driven, but that will only get you what you have gotten in
the past. But if you want your income to prosper and
grow, then doing what you’ve always done, and what most others do,
will not get you past those limitations. To make it
big you have to think differently from the
masses; act differently from the crowd.
Answers to real employer
and employee pain points with innovative solutions and communication has
to be your norm. Unless you are able to be meaningful
and exceptional, it won't be very long before your market
base has disappeared with even your existing customers
having jumped ship!
And you'll certainly want to add services that ramp up client loyalty
and include the extras in
your offer that slam the door on your competition. |
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A Special Note To Agency Owners
If you sell your
agency in the future, what multiple of earnings will you ask for? 3X? 5X? 8X?
What if you
multiplied that number by $100,000.00, $250,000.00 or more of voluntary benefit
commissions?
A substantial number
of accounts that have your agency positioned as the
provider of a menu of voluntary insurance products for employees is
not going to hurt the value being purchased. Especially since this type of
business is less prone to takeover and for the most part not subject to
broker-of-record letters.
In the meantime, you
will be locking out
the competition and hedging potential healthcare regulation, all while earning
more revenues and a providing more service.
A supplemental voluntary benefits revenue stream will
hedge future healthcare reform
and multiply the value of your agency!! |
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What really rubs salt into the wound is the undeniable
fact that - as knowledgeable as some may be about product
and as clever as some may be at recruiting agents –
many have never opened a group or sold a policy themselves.
This is not a criticism, but let's be honest, it does hinder their ability to
train and explain to you - in simple, plain English - how to
actually sell their coverage. So, you're stuck between a
rock of no sales training and a hard place of
false prophets.
And all the time, that worksite marketing goldmine is out
there... waiting for you to start mining it.
So
tantalizingly close - yet as far away as ever.
There has to
be a better way
There is. And it's obvious, really... you simply
need a guide. People who have been there, fought the
battle, emerged triumphant and are now perfectly placed to
help you avoid all the pitfalls and put you firmly on the
fast track to successful results. Oh yes, and someone who can explain
what you need to know in a format that works.
My name is Walter Bernard Podgurski and if you've already dipped your
toe into the voluntary benefits marketplace, be assured I
know exactly what you're going through. You see, my
first attempts at selling voluntary benefits were at the
side of some smart people that were capable of showing me
how.
It was still stressful, up & down, heartbreaking at times -
but also packed full of priceless experience, and
relationships you can now use to zoom straight to
success.
12 years ago I started a Membership site which I
named N.A.P.E.S; the (National Association Of Professional
Enrollment Specialists). That was after qualifying for
convention and President’s Club for one of the largest
worksite marketing companies at every field level: Sales
Associate, District Manager, Regional Manager, and State
Manager. I won many trips in the U.S. and even to Rome,
Bermuda and Hong Kong.
I changed the name from N.A.P.E.S. to the Benefits Marketing
Association and then a few years ago to its current name, the
Workplace
Benefits Association.
In the field I received some very good training which was crucial, but
even that couldn’t compare to what I have learned from my
association with some of the very best in the industry
the last 12 years through their affiliation with the
Workplace Benefits Association.
Many of the ideas and concepts and programs you will have
access to are
the best ideas I have gleaned from the most successful companies and
the biggest producers in this niche. They have been my
instructor and I want
to offer the best of what they know to you as well.
Initially I wrote a 300-page book on the subject which is
published by a very large insurance publisher. I started a
magazine as well but switched to online as a more
cost-effective and efficient delivery method. But finally I
now have the technology tools to satisfy me from a
communication perspective.
Now the confluence of
video-on-demand combined
with powerful communication software has put into
motion a reset of
our entire association structure!
Here is a tiny sample of what you get when you become a
Member of the Workplace Benefits Association.
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The keys to success - finding the right knowledge,
systems, and relationships for you, - Success leaves traces and the path to reaching your
goals will be clearly marked out for you.
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Slash your learning curve in half, or more
– Why go through the
pitfalls of trial and error when you can save a
truckload of time and neatly side-step the landmines and
no hope solutions before you start
by joining the Workplace Benefits
Association.
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The vital art of picking the best systems and
relationships for your practice.- Here's where the rubber hits the road and what you need to
implement a master plan with the right strategic
partners who will be clearly laid out for you.
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Learning new skills was never easier! –
Some reports say we learn fastest and retain up to 77%
more by watching video and everything you need to know
is being converted to short-burst on-demand video to help you learn quickly with
greater retention.
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Master the art of opening new accounts. -
Once you learn how to prospect and open new accounts for
yourself, everything is going to get easier for you and
nobody knows more about this important area than some of
our seasoned Members who have unselfishly given of their
knowledge and experience.
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Free forms and scripts that crystallize the process and
procedures- You don’t have to reinvent the wheel, you only have
to utilize what is provided to you or customize our
materials to
your own specifications.
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Newbie or sage? Either way, you'll be very comfortable
here.- The content is equally
useful for the rookie or the pro. Great content will
translate to great results regardless of your level of
experience.
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The #1 problem is solved and your permanent headache
cured.-
A to Z, turnkey. Everything is laid out for you to set
into action. No false starts or wrong trails. You can
sit at your computer, look at the dashboard, see where
your challenges are, and review the solutions. Then you
can turn them into action that will gain new clients and
increase revenue.
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Tips and tricks designed to keep you ahead of your
competition.There are little tweaks that can have a gigantic effect
and they are shared and sprinkled throughout the videos.
Here's just one quick example. We tell you how to practically
guarantee board approval from any organization or
association.
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Avoid wasting precious time on research.
Your time is valuable and searching is wasteful if you
don’t need to. Even worse is bad information, incomplete
information, or information
that doesn’t apply to what you do. Belonging to the
Workplace Benefits Association is the efficient and
cost-effective way to get this information. A laser-beam
focus on tools and techniques that lead to success.
I can guess what you're thinking
You're beginning to understand the sheer value of having an
experienced group of people guide you through your voluntary
benefits practice development. But you are wondering how much it will cost you to become
a Member.
I'm going to make your day, because I'm going to
show you how you can enjoy using what I firmly believe is the very
best time-tested, field-proven and battle-hardened Membership site available
in the voluntary benefits industry including many hours of video
tutorials, articles, tips and information via the Member's Forum that won't cost you a
king's ransom. But, first, let me make this very clear.
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You Risk Nothing Here!
But what you stand to gain is mind boggling.
Because - at a stroke - all your questions about building a
successful worksite marketing benefits practice are
going to disappear. You see, there's no risk at all for you,
because you have my personal guarantee that if you are in any way
disappointed with the Workplace Benefits Association and feel it isn't a
priceless addition to your voluntary benefits practice, you can simply
send me an e-mail within 30 days and you'll get an immediate and full refund of
your annual subscription. And we'll remain good friends with no
worries. Fair
enough? And what's more... this offer is an
unconditional, no-quibble money back guarantee.
So, the only way you can actually lose on this is to click away from
this offer and carry on trying to figure it all out for yourself.
And then you'll really lose out big time, because I'm offering
you all the insider secrets top worksite marketing experts reveal
and you'll LOVE this... |
As Soon As You Join As A Member,
I'll Put $1,732.00 In Your Account Immediately.
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Membership
Dashboard
Your Membership Dashboard is the foundation of your
membership.
A place where you can access all the information and
programs available to you at your fingertips, categorized and broken
down into small segments so you can bore down to what you are
looking for instantly.
Every bit
of content we have has been subdivided and is in the process of
being converted to what we call "Concise Video" allowing you to bore
in on the links that tell you exactly what you want to know, when
you want to know it.
You
will have access to everything on our Membership Dashboard
immediately upon enrollment as a Member of the Workplace
Benefit Association; a value you can't find anywhere else at any
price, and our annual price is only $27.00.
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Your Annual
Membership Fee |
But That Is Only The Start, Because You
Will Also Receive 7 Additional Bonuses
Bonus #1 - $10,000.00 100-Point Planning Checklist
I call
the checklists below the "$10,000.00 100-Point Checklist"
because I put a value of
at least a $10,000.00 increase in annual income on
the process of benchmarking a voluntary benefits business practice
against these best practices.
There
are certain activities that all successful people in the same industry niche do.
This list of those attributes provides you a benchmark to compare
your business model against the best the industry has to offer.
That is why we developed
a checklist for you to
download and check off in a sequential order.
This checklist allows a
person to approach their marketing challenges with a plan and the
knowledge of where to find the right solutions for each phase
of their sales sequence. You can't buy this, it is only available as part of your Workplace Benefits
Association Membership. But if we did sell it, you can be sure
that we would ask al least $299.00.
Bonus #2 - LETTER LIBRARY
Communication is everything, it can't be
overstated; and some are better at it than others, especially when
it comes to written communications.
That is why we have gathered the most effective
letters from our most successful Members and bundled them into a
library that you can use in your written communications: either as a
letter, an e-mail, or a report. This type of letter
library is normally sold for a minimum of $99.00, but it is included
as part of your Membership.
Bonus #3 - MOVE ONLINE NOW .COM
The Internet is now the epicenter
of your marketing,
or soon will be if it isn't already.
I have spent a great deal of time in 2009 writing
a book that I intend to publish in 2010. The title will be "Sales
Epicenter."
Sales Epicenter refers to the seismic shift in your sales
and marketing from the briefcase or countertop to the Internet.
You see, everything I've shared with you up to
now is great stuff, but in 2010, we all need to be better.
A discussion today on prospecting, for example, without including the
Internet in that discussion, is radically incomplete.
Very few of us learned how to use the Internet to
market in college because they didn't teach it when we were there.
How is it that we are supposed to learn about SEO,
PPC, HTML, PHP or the hundred other things we need to know to
successfully implement the tremendous power of the Internet into our
marketing activity?
You may not need to know about all of these
things, but what if there were a way to learn just what you
needed to know about using the Internet to market your
products and services?
When you join the Workplace Benefits Association,
you are going to have access to a special website that explains
how to move much of your business online. We will explain in great
detail how to dominate Internet Marketing in the WORKPLACE
BENEFITS / WORKSITE MARKETING NICHE in
your geographic area.
Yes, I said dominate, because on a local
level you can do it, and it isn't that hard or even expensive (most
of the tools and techniques are free). You just need to know what to
do and how to do it.
You may not recognize right now how huge
bonus #4 is, but one year from now you will look back and
see how key your Internet Marketing activities have become to your
business, and wonder why you waited so long to move in this area, and be
very thankful you finally did.
I personally pay $500.00 a month to be in an
Internet Marketing Membership site that helps me learn the things I
need to know and meet the people I need to meet. It has been worth
every penny so far. The type of information you will find at Move
Online Now .Com is easily worth $49.00 per month by itself, but it
will be included in your Workplace Benefits Association
Membership.
But we aren't through:
we aren't even close to being through.
However, if you
are ready to
access this information now, you can
enroll right now.
Just visit
our
Membership Enrollment Form.
Bonus #4 - "Double Your Voluntary Benefits Revenue
Stream"
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And there's more...
This is
one of my personal favorites.
As part of your Membership you will receive in
the mail a $49.00
publication not available anywhere else; “Double Your Voluntary
Benefits Revenue Stream” with an added bonus of “200 Power
Thoughts & Scripts For Quantum-Leap Performance Results”
I wrote this 50 page pamphlet last
year after asking myself "what is the most important information a
worksite marketing producer needs to know to consistently produce a
substantial amount of new premium?"
The process took me back to my
roots when one of my mentors by the name of Charlie Abel made me
believe that if I would internalize his worksite marketing training
material word-for-word, that I would be successful, and looking
back, he was absolutely correct.
Subjects
include:
1) How to
“get in” to see the employer.
2) What
motivates an employer to say “yes.”
3) The
“perfect” product menu.
4) How to
drastically improve on the “employee survey.”
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5) How to
“guarantee” Board Approval.
6) A
“flawless” opening statement.
7) How to
have the enrollment “your way.”
8) A
textbook perfect enrollment plan.
9) Do
this and dealing with the Department Head will be painless.
10) Avoiding
the most common “fatal mistake” in individual enrollments.
11) The
“critical factor” in group presentations.
12) Why
“piggybacking” and “ambassador” should mean something to you.
13) A 5-year
plan for ending the necessity of “prospecting.”
14) A
voluntary whole-life insurance story that wins approval.
15) The “one
thing” you must do if you are asking for referred leads.
16) It’s the
benefits, salesperson.
17) Evidence,
testimony, verification and proof.
18) Morphing
objections into questions.
19) The hide
of a “hippo.”
20)
Your worst enemy is...
Bonus #5 - WORKSITE ROCKSTAR
There are some producers in
the voluntary benefits industry that have been very, very successful
by anybody's definition of success. By producer I am talking about
the real rain-makers that make insurance applications happen for their organizations
in very large numbers.
They tend to be the kind of people who are unselfishly willing
to share their knowledge and experience with others to make the path
for those following a little easier.
What would it be worth to sit down with one of
these individuals 4 times a year and get inside their head and learn how
they think, what they think, what they do, and how they do it?
If you opened just one or two additional accounts
per year with the information you gained, how much would the value
of your Membership be? What if you were able to open several new
accounts?
Every calendar quarter we will
profile a "WORKSITE ROCKSTAR" with in-depth interviews and share
what works for them
delivered via multiple
content; video, audio, and text.
In addition, we will
gather questions from Members and one month after posting the
profile, we will host a tele-seminar where all the questions asked
by Members are answered by our WORKSITE ROCKSTAR. These will be recorded and available for you to download
as an mp3 file so you can listen to it over and over again on your
desktop, mp3 player, or mobile phone.
This mean you will be exposed to the giants of the industry eight
times a year, and yes, we absolutely believe some of their success
can rub off on you if you fully engage with the content.
Make
a $27.00 Decision That Could Change Everything
($27.00 Per Year, Not Per Month!!)
Join
the Workplace Benefits Association now and
engage with the content and programs and other industry leaders. We will work from our end to
make sure your ROI is high! But you have to take the first step,
which has absolutely zero risk because of our 30-day guarantee; that if
for any reason, or no reason, you want to cancel your Membership, we
will return your $27.00 in full.
Here is the link to the
registration form so you can get started immediately
Total Value So Far
| Membership
Dashboard |
$97.00 |
| $10,000.00
100-Point Planning
Checklists |
$299.00 |
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Letter Library |
$99.00 |
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Move Online Now Membership |
$588.00 |
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"Double Your Voluntary Benefits Revenue Stream" |
$49.00 |
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"Worksite Rockstar" Access |
$600.00 |
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Total Value |
$1,732..00 |
I say "so far"
because being a Workplace Benefits Association Member opens
the door to another
entire platform of products
and services that
will aid you in your job
performance.
If you still aren't convinced that
products and services
worth $1,732.00 is enough value,
without even considering
what additional new accounts and employee
sales will
result, then I have one more thing to add.
Bonus #6 - Workplace Affinity
The Workplace Affinity
platform puts you in the same
league
as the biggest entities in
the marketplace.
Your Membership
in the Workplace Benefits Association gives you
access to the "Workplace Affinity" website that has a menu of
products and services you can offer your employer
accounts. These are the kind of products and services that help
open new accounts and strengthen relationships with existing
accounts.
Products are how the big
money is made, but it's services that get's you in the door many
times, and retains your clients year after year.
As a Member of the
Workplace Benefits Association, you are going to have access to services that magically open doors to new accounts and
relationships.
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Your relationship with Workplace
Affinity is your "Admission Ticket" to
an entire platform of
items that will make you stand out from your competition and lock in
your relationships. |
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WORKPLACE AFFINITY
MARKETS / SERVICES / PRODUCTS / SALES SUPPORT |
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WELCOME & CONGRATULATIONS!
We appreciate your interest in our
organization and we offer our congratulations
because you have found your strategic
relationship that will help you gain new
clients and sell more products and
services.
People rarely become successful by accident.
It takes markets, services, products, and
sales support combined with hard work and
specific skill sets.
Our goal at Workplace Affinity is to be your
personal guide and mentor as you increase
your understanding and application of the
components above converting them into a successful revenue
stream
Workplace Affinity is an information and
access company
that provides to benefit professionals the
elements that are of vital importance and value in the
building of their benefits business.
Information formats
include: Audio / Videos, Conferences, Online
Study Courses, Sales Scripts, Training
Guides, Website Pages, & Webinars /
Tele-Seminars. |
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Products are how the big
money is made, but it's services that get's you in the door many
times, and retains your clients year after year.
Going forward
successful benefit marketers will need to have access to services to compete in many situations. Now is the time to include
these essential offers in the menu you present to employer clients.
Why not separate
yourself from your competition? Why hammer just products when you can
gain interest by also talking about services that offer immediate
business benefit solutions, and often cost-savings, to a business. Part of your
compensation for providing these services can include the opportunity to offer additional
solutions (voluntary benefits) to the financial protection needs of the employees.
Think back to the
tremendous impact Section 125 plans had on voluntary benefit plans
in the mid-90's. There was an explosion of employers adopting
Section 125 plans (combined with voluntary products) because they were
of great benefit to all parties. You can reignite that momentum
again with the right services that employers are in need of and
searching for.
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As a Member
of the Workplace Benefits Association, you
receive substantial discounts and special
offers on all products and services
available via Workplace Affinity. |
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Ideas That Can
TRANSFORM Benefit
Revenues
Association
Affinity
The Encyclopedia of Associations lists over
159,000 nonprofit membership organizations worldwide,
including; professional societies,
trade associations, labor unions, cultural and religious
organizations, fan clubs, and other groups of all types.
Association Affinity provides a turnkey
marketing opportunity
for benefit professionals interested in association
benefits.
Benefits Plan
Affinity
In 2008,
there were 29.6 million businesses in the United States.
Census data show that there were 6.0 million firms with
employees in 2006. Small firms with fewer than 500
employees represent 99.9 percent of the 29.6 million
businesses, as the most recent data show there were
about 18,000 large businesses in 2006.
Benefits
Plan Affinity provides a turnkey marketing opportunity for
benefit professionals interested in business benefits
and establishing your "advisor" relationship with
employer clients.
Chamber
Affinity
The U. S.
Chamber Of Commerce claims a membership of 300,000
businesses. There are 3,000 state and local chambers,
some of which choose to affiliate with the U.S. chamber.
There also are 830 related associations, and more than
90 American Chambers of Commerce abroad.
Chamber
Affinity provides a turnkey marketing opportunity for
benefit professionals interested in presenting Chamber benefits.
Credit Union Affinity
A credit
union is a cooperative financial institution that is
owned and controlled by its members, and operated for
the purpose of promoting thrift, providing credit at
reasonable rates, and providing other financial services
to its members. In the United States, there are over
9,000 credit unions with over 86 million members, which
is 43.47% of the economically active population. U.S.
credit unions are not-for-profit, cooperative,
tax-exempt organizations.
Credit Union
Affinity provides a turnkey marketing opportunity for
benefit professionals interested in Chamber benefits.
Union Affinity
Labor unions
in the United States are legally recognized as
representatives of workers in many industries. The most
prominent unions are among public sector employees such
as teachers and police. Activity by labor unions in the
United States today centers on collective bargaining
over wages, benefits, and working conditions for their
membership and on representing their members if
management attempts to violate contract provisions.
There are over 16,000,000 union members in the United
States.
Union
Affinity provides a turnkey marketing opportunity for
benefit professionals interested in Union benefits.
Enrollment
Expert
There
are well over 2,000 experienced licensed enrollers
in the U.S. with great communication skills willing
to work on a "per diem" basis. Many have completed
the training to be classified as an "Enrollment
Expert" who can serve benefit professionals in a
variety of ways.
Enrollment
Expert provides a turnkey solution for benefit
professionals interested in outsourcing enrollments and
related areas and certification and business
introductions for "Enrollment Experts" who want to stay
busy all year long.
Total Compensation
Statement
Industry
research reveals that the majority
of employees in most businesses have
no idea of the high cost of the
benefits being provided. In
addition, there is a truth that
benefits aren’t appreciated unless
they are understood and they aren’t
understood unless they are
communicated. With
Total Compensation Statement,
brokers are able to do this at no
direct cost to the company by
creating a menu of voluntary
products to enhance current benefits
and paid for through payroll
deduction. Employees appreciate the
option to secure additional (life,
disability, supplemental health,
etc.) coverage that improves their
financial security.
Payroll Bank Card
A debit card
(also known as a
bank card or
check card) is a
plastic card
that provides an
alternative
payment method
to cash when
making
purchases.
Functionally, it
can be called an
electronic
check, as the
funds are
withdrawn
directly from
either the bank
account, or from
the remaining
balance on the
card. The use of
debit cards has
become
widespread in
many countries
and has
overtaken the
check, and in
some instances
cash
transactions by
volume. Like
credit cards,
debit cards are
used widely for
telephone and
Internet
purchases, and
unlike credit
cards the funds
are transferred
from the
bearer's bank
account instead
of having the
bearer to pay
back on a later
date. Debit
cards can also
allow for
instant
withdrawal of
cash, acting as
the ATM card for
withdrawing cash
and as a cheque
guarantee card.
One major
attaction of the
"Payroll Bank
Card" is that it
is "Payroll
Loaded."
Workplace
Affinity Access & Information
Workplace Affinity is an information company
that provides to benefit professionals the
elements necessary that is of value in the
building of their benefits business.
Information formats
include:
Access is
accomplished by
visiting our
"markets" and
"products"
websites for
YOUR ADMISSION
TICKET to
what you need to
move your
employer clients
to action and
ignite your
income.
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